Born in Italy,emigrated in WorldWideWeb. Spend his days trumling about Media,Technology,Culture. Spend his nights dreaming.
Max Badolati
![According research by GetResponse, a complete email marketing solution, emails have the highest open rates and click thru rates within the first hour of being delivered in the subscriber’s inbox. This is important because we know as marketers that the more people who see our email messages, the more will convert to paying customers. The obvious next question is “How do I maximize that hour by choosing the right time to send it?” According to the infographic below, the top engagement times are 8 a.m to 10 a.m. and 3 p.m. to 4 p.m. Sending during these times could increase your open rate by as much as 6%. (via Emails Reach Their Best Results In the 1st Hour [Infographic] | Social Media Today)](http://25.media.tumblr.com/e590a56f9fcb2032e103f33358a0a365/tumblr_mfwewbDYB31qz4vb2o1_1280.jpg)
According research by GetResponse, a complete email marketing solution, emails have the highest open rates and click thru rates within the first hour of being delivered in the subscriber’s inbox. This is important because we know as marketers that the more people who see our email messages, the more will convert to paying customers. The obvious next question is “How do I maximize that hour by choosing the right time to send it?” According to the infographic below, the top engagement times are 8 a.m to 10 a.m. and 3 p.m. to 4 p.m. Sending during these times could increase your open rate by as much as 6%. (via Emails Reach Their Best Results In the 1st Hour [Infographic] | Social Media Today)
![Facebook cheat sheet [Infographic] | Econsultancy](http://25.media.tumblr.com/tumblr_me3jc6ng7W1qz4vb2o1_1280.jpg)
1) è un dato che considera anche la crescita dei fan, non solo l’interazione degli stessi con il brand;
2) è in “differita” di 2 giorni, sapevatelo;
3) Esiste un dato PTAT giornaliero, uno settimanale e uno mensile: quello pubblico visibile a tutti è quello settimanale (ovvero gli ultimi 7 giorni) e non è del tutto affidabile e combaciante con il medesimo numero che viene fornito all’interno dei dati di insights scaricabili. Inutile quindi fare la gara tra il vostro PTAT e quello dei vostri competitors;
4) E’ un dato facilmente “taroccabile”: il PTAT considera anche il numero di persone coinvolte grazie all’adv, alle risposte alle question e via dicendo. Capita spesso di vedere pagine che hanno un’interazione minima ma PTAT altissimo. Vi devo dire io come sia possibile?
